About the book
The Good Book of SEO is a blueprint for business owners and managers who work or closely collaborate with SEO agencies, consultants or service providers.
The book serves as a beginner’s guide to Search Engine Optimization (SEO), offering a clear understanding of its various elements and how they function both independently and collectively.
This knowledge equips readers to comprehend SEO terminology, set realistic expectations, and establish specific key performance indicators (KPIs) and objectives for an SEO strategy, guiding the SEO provider’s efforts.
The book is also a compiled data trove of experience and practical knowledge laid out to you in easily comprehensible language that will help you avoid being scammed by unethical, overpromising SEO companies and individuals.
About the author
With 13 years of experience, Radomir Basta is a well-known figure in the regional digital marketing and SEO industry, regularly seen as a lecturer at regional digital marketing conferences.
He holds multiple roles, including the CEO of Four Dots and Four Dots Australia digital agencies and serves as executive chairman at Elevate Digital Hong Kong.
Besides digital marketing agencies, he created and now serves as CEO and product architect of several advanced digital marketing SaaS platforms, including Base.me, Reportz.io, TheTrustmaker.com and Dibz.me.
The year 2013 marked the beginning of his tenure as a resident lecturer for the SEO module at the Digital Marketing Institute in Belgrade, where he continues to share his extensive knowledge.